Why Employee Opinion Surveys in the Air Cargo Don’t Work

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New York, NY — Employee Opinion Surveys (EOS) have long been a staple in the air cargo industry, purportedly serving as a barometer for employee satisfaction and engagement. However, the reality is that these surveys often fail to capture genuine feedback, leading to skewed results that do little to improve workplace conditions. The primary reason behind this failure is the connection of survey results not only to executives but also to manager and supervisor bonuses, which incentivizes dishonesty and inflates scores. Here, we explore why EOS in the air cargo industry are ineffective, provide specific examples of manipulated scores, and offer insights on how to make these surveys meaningful and actionable.

The Problem with EOS in Air Cargo

Bonus-Driven Dishonesty

In many air cargo companies, the results of Employee Opinion Surveys are directly tied to the bonuses of not only executives but also managers and supervisors. This creates a perverse incentive for those in leadership positions to encourage or even coerce employees to provide positive feedback. The aim is not to genuinely improve the workplace but to secure financial rewards. This dynamic undermines the credibility of the surveys and leads to inflated, dishonest results.

For example, at a prominent air cargo company, it was reported that managers would hold pre-survey meetings to “coach” employees on how to respond favorably. In some cases, employees were explicitly told that negative feedback could jeopardize their department’s budget or lead to cuts, creating a climate of fear and compliance rather than honesty.

Specific Examples of Manipulated Scores

Played with EOS Scores

A striking example of manipulated EOS scores comes from a major international air cargo firm where survey results showed unusually high satisfaction levels despite widespread reports of poor working conditions. Employees later revealed that they were pressured to provide positive feedback under the threat of departmental repercussions. Such practices not only render the surveys meaningless but also erode trust between employees and management.

Another instance involves a regional air cargo carrier that celebrated a significant increase in engagement scores. However, an internal investigation revealed that managers had selectively distributed the surveys, excluding employees who were likely to provide negative feedback. This selective sampling skewed the results, painting an inaccurately rosy picture of employee morale.

The Impact of Dishonest Surveys

Erosion of Trust

When employees see that their genuine concerns are being ignored or manipulated, it leads to a significant erosion of trust in management. This distrust can manifest in lower engagement, reduced productivity, and higher turnover rates. The very tool designed to improve workplace conditions ends up exacerbating the problems it was meant to address.

Lack of Meaningful Change

Dishonest survey results also mean that the real issues affecting employees are not identified or addressed. Management may believe that things are going well based on the inflated scores, leading to a lack of meaningful change. This stagnation can result in ongoing dissatisfaction and a decline in overall organizational performance.

Making EOS Meaningful

Decoupling Surveys from Bonuses

The first step in making Employee Opinion Surveys meaningful is to decouple the results from managerial bonuses. Surveys should be a tool for genuine feedback and improvement, not a means to financial rewards. By removing this link, companies can foster an environment where employees feel safe to provide honest feedback without fear of retaliation or negative consequences.

Anonymous and Secure Feedback Channels

Ensuring anonymity and security in the feedback process is crucial. Employees must trust that their responses cannot be traced back to them. This can be achieved through third-party survey providers who guarantee confidentiality and ensure that the data is not accessible to internal management before being anonymized.

Frequent and Diverse Feedback Mechanisms

Relying solely on annual or bi-annual surveys is insufficient. Companies should implement a mix of regular pulse surveys, focus groups, and one-on-one interviews to gather continuous and diverse feedback. This approach provides a more comprehensive view of employee sentiment and identifies issues as they arise.

Actionable Insights and Follow-Up

For surveys to be effective, there must be a clear process for translating feedback into action. Companies should establish dedicated teams to analyze survey results, identify key issues, and develop action plans. Importantly, these teams should regularly communicate back to employees about the changes being implemented as a result of their feedback, creating a cycle of continuous improvement and trust-building.

Specific Outcome Tracking

To ensure that feedback leads to real improvements, companies should track specific outcomes and measure the impact of changes over time. This can involve setting clear, measurable goals based on survey results and regularly reviewing progress. For example, if survey feedback highlights issues with work-life balance, companies can implement flexible scheduling options and then measure their impact on employee satisfaction and productivity over subsequent surveys.

Conclusion: A Path to Genuine Engagement

Employee Opinion Surveys in the air cargo industry have the potential to drive meaningful improvements, but only if they are conducted and utilized correctly. Decoupling survey results from bonuses, ensuring anonymity, gathering continuous feedback, and taking actionable steps based on survey insights are critical for restoring trust and effectiveness in this essential tool. By addressing the systemic issues that undermine EOS, the air cargo industry can move towards a more transparent, engaged, and productive workplace.

 

Lars Winkelbauer